Meta is testing paid subscription options across Instagram, Facebook and WhatsApp, offering premium features and expanded AI tools while keeping the core apps free. Early tests on Instagram may include features like unlimited audience lists, insights into non-followers, and the ability to view Stories without notifying the poster. Meta also plans to offer paid access to enhanced AI features, including its Vibes AI video creation tool under a freemium model. These changes could shift how people create, share and engage with content, and may influence the signals advertisers rely on across these platforms.
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