EMARKETER released a major report on how tariffs could impact advertising and commerce updated last-minute after a 90-day reprieve was announced.
Thankfully, their three-scenario approach already accounted for shifting outcomes.
One key takeaway: social ad growth may slow as big spenders like Temu and SHEIN pull back.
Temu alone made up 10% of Meta’s ad revenue in 2023.
Full report is linked in the comments.
