Google is rolling out Demand Gen Drops, a monthly update series highlighting the newest features in Demand Gen.
Why this matters: YouTube is quietly becoming one of the strongest AI-driven performance channels.
Over the past year, Demand Gen has delivered 26% more conversions per dollar, powered by more than 60 AI improvements in ramp time, bidding, and campaign efficiency.
Most advertisers don’t see these incremental updates, which is why this series is being launched.
Here’s what’s in this month’s drop and why it’s relevant for your campaigns:Conversion lift at lower thresholds → Incrementality testing is now possible even with smaller budgets or conversion volumes.
You can also test at manager account level to see the combined impact of running multiple campaign types.
Platform comparable conversion columns → Reporting now lines up with default attribution used on other platforms, making cross-channel comparisons more reliable.
Omni-channel bidding → Optimization expands beyond online sales to include offline, giving a more complete view of performance.
Local offers → Lets you push in-store promotions directly to nearby shoppers.
Promotion assets → Highlight seasonal or time-sensitive offers with dedicated ad assets.
Takeaway: Demand Gen is moving fast, and YouTube is becoming harder to ignore as a full-funnel performance channel.
