SEA

Always check if Broad Match is performing. Not sure? Make an experiment to see the difference.

Kristian Maltzahn found out that the Shorts Placement is live in some accounts. Note these are his accounts it could be that you don’t have access yet. You can find this ad format at Video -> Efficient reach.

Black Friday online sales reached $9.8 billion, marking a 7.5% increase from the previous year, with mobile devices accounting for over half of these sales. Popular purchases included electronics, smartwatches, and gaming consoles. Mobile purchases were up by 10.4% compared to the previous year. Physical retail stores experienced a 2.1% increase in shopper traffic. Global

Google has added the status of a campaign a few weeks ago. Already had some clients asking why a campaign was limited…

Below you find all the Google Ads news from week 47. DDA Demand Gen: https://lnkd.in/eNdwJdyFChange History Page: https://lnkd.in/ekmyTUhzPremier reach & Reservations: https://lnkd.in/ed8kh6RpStore Sales Direct not Supported: https://lnkd.in/eYpQHVMdLocation Asset requirements:https://lnkd.in/eMvTc-3qShorts only placements: https://lnkd.in/eCKJJBFnGA4 import site metrics: https://lnkd.in/ehBUkrPiSeasonality Adjustments App Campaigns: https://lnkd.in/eRHgMzuSDynamic business names and logos: https://lnkd.in/e38CyZJTGA4 Sampling: https://lnkd.in/etyR5N4sForecast Video View Campaigns: https://lnkd.in/e3_2NBEiAutomatically created assets on by

DDA Demand Gen Thomas Eccel found out that Demand Gen campaigns now are supported in attribution reports and DDA. Change History page Nayan Prakash, Navah Hopkins, and Meriem Nacer found out that Google has redesigned the change history! Premier reach & Reservations Mihai Ciurea found out that you can now choose Reservations and Premier Reach.

Rudolph Dekker has shared that Hotel Ads Targeting is now live in Performance Max for travel goals. Keep in mind that it’s not live for everybody and you need to have a hotel center connection. For Agencies Google is working on creating a higher property limit. The property limit is now 100 properties per campaign.

Thomas Eccel found this double status. Looks like Google is testing this new status. Change your bid strategy and raise your budget 😉.

Emir Bayutmuş found out that you can now use audience signals for app campaigns!

Google is now globally rolling out views campaigns.

Google rolled out new columns under the head Budget Simulator found by VIVEK GUPTA & Yoann FERRAND.

Yesterday the article that I had written for CXL was published! For more information check: https://lnkd.in/eq8549TS

Thomas Eccel found out that Automatically created assets are now turned on by default.

Emir Bayutmuş found out that you can now get a forecast for Video View Campaigns in the reach planner.

Bernt Muurling just shared this awesome keyword prioritization logic with me! You can find more information about this on:https://lnkd.in/e9ZQXzPw?

I created a free Google Ads optimization template! If you want this template react with template and I will send it to you. If we are not a connection make sure to add me and send the text template also! I will also send my other free templates: – Search settings– Display settings– Conversion settings

Google is experiencing some problems with AdMob.

Arpan Banerjee found this return policy attribute in an Ad. Can’t really rember seeing this before. Has somebody else seen this before?

More users are now seeing the dynamic business names and logos in their dynamic assets.

Thomas Eccel found out that seasonality adjustments for App campaigns are now live(beta).

Michael Nadalin en Cory Lindholm 💎 𝑷𝒂𝒊𝒅 𝑺𝒆𝒂𝒓𝒄𝒉 𝑬𝒙𝒑𝒆𝒓𝒕 have launched a new YouTube series about Google Ads! For more information, please refer to this link!

PPC Mastery is giving some crazy Black Friday deals! If you always wanted to become a member of the PPC Hub now is your time to join the PPC Hub from Miles McNair & Bob Meijer. Freelancers get 500 euros off and teams 1.000. You have until Sunday to join with this action. For more

Sources are saying that Google has an alpha program where you can buy ads for only the Shorts placement. For more information make sure you read this article!

A nice example of using the Pick up tomorrow feature from MediaMarkt Nederland. They were the only ones in the shopping results that got this label.

Google posted that they will update the location asset requirements in December. This update was already announced earlier. With this update Google will not allow closed , not recognized or not matched locations.

Google Ads no longer supports Store Sales Direct as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported.

Yesterday Mihai Ciurea found out that you can now choose Reservations and Premier Reach. You can choose this format if you select Brand Awareness and Reach and then you need to select Video. If you choose Premier Reach you can access special features and show your ads on top content with bumper, skippable in-stream, and

Thomas Eccel found out that Demand Gen campaigns now are supported in attribution reports and DDA.

Yoann FERRAND found out that Google has announced during Create and Convert Demand Gen Campaigns that it will launch Format Preferences for Video inventory in Q1 2024 With this new feature advertisers can customize video creatives for specific placements like In-stream, In-feed, and Shorts.

After reading Yoann FERRAND newsletter I found out that you can now test your website in GTM( source Josh Silverbauer).

Want to upgrade your Google Ads skills? PPC Mastery has an awesome deal for multiple courses and templates until Sunday. Normally these courses are 795 euro but with this Black Friday deal you get 546 euro off. So for 249 euro, you will get lifetime access to: – Performance Max Mastery (€149 value)– Conversion Tracking Mastery (€199

An interesting statement from Google that I found on Maximilian vom Eyser‘s account. Looks like Google wants to promote the use of all the assets again. Very curious if we can have a look into the data and research because Google only shows a number(as always).

Below you find all the Google Ads news from week 46. Search volume: https://lnkd.in/euKjf_svCompare Metrics: https://lnkd.in/e7aKQGV4Pacing budget: https://lnkd.in/e4n-F8kk5 pictures in one Ad: https://lnkd.in/eNgdZNbCLogo test: https://lnkd.in/ekBAPUUyYou may also like Ads: https://lnkd.in/eq2CekQmChange history update: https://lnkd.in/e-YBspHmAds Solutions: https://lnkd.in/eY_e4CC5 GA4 & Looker studio Comparison tool: https://lnkd.in/eVUwAJabKey events: https://lnkd.in/eP2WUfpXNew GA4 updates: https://lnkd.in/eMEvetY6Looker studio updates: https://lnkd.in/euzirpwd Pmax Conversion data audience: https://lnkd.in/eWYXUu8kShorts

🚨 PPC Mastery Black Friday Deals 🚨 Want to upgrade your Google Ads skills? Check out PPC Mastery’s Black Friday Deals. Save €546 on their course bundle or 50% off single products. For more information visit their website. Search volume includes Arpan Banerjee just got this new pop-up in the keyword planner that tells him that the search

PPC Mastery is giving some crazy Black Friday deals! If you always wanted to become a member of the PPC Hub now is your time to join the PPC Hub from Miles McNair & Bob Meijer. Freelancers get 500 euros off and teams 1.000. For more information visit: https://lnkd.in/eGQEDNvG

Google has stated that changing the ROAS should not trigger a learning phase.Smarter Ecommerce (smec) made an awesome research and chart about changing the ROAS and the impact. After doing this research they gave the following tips: – campaigns with less than 60 monthly conversions are more volatile– tROAS changes of + 30% are not

Victor Serban shared this negative broad match example yesterday! Good to know that they work before you apply them.

Google will start to limit applications to the click tracker certification to one quarter a year. Submissions from click tracker service providers will be processed by Google teams only during that quarter. Specific timelines: For 2023, Google will continue to accept new applications until December 1st, 2023. Afterward, applications will not be processed for the rest of

Dario Zannoni found some documentation about a new function called Google Ads Solutions. Google describes this tool as follows “help you create automated and customized workflows without making changes to the code”. Normally these functions are done with scripts so it could be that Google is working on maybe an AI-powered tool. For more information

Interesting slides that Maximilian vom Eyser shared on his profile about the four stages of the average Holiday Shopper!

Arpan Banerjee found out that you can now see the change history based on performance or user.

PPC Mastery is giving some crazy Black Friday deals! If you always wanted to become a member of the PPC Hub now is your time to join the PPC Hub from Miles McNair & Bob Meijer. Freelancers get 500 euros off and teams 1.000. For more information visit: https://lnkd.in/eGQEDNvG

Thomas Eccel found out that you can now segment your products by Brand and Custom Labels.

Slobodan Jelisavac found out that he now can see data for Cost fluctuation on a weekly/monthly level as well as fluctuation in cost by-products. I have not seen this feature before looks new to me…

Google has launched new generative AI tools for the holiday season: – AI-generated gift ideas– AI-Generated Appearal Images– Virtual Try On for men For more information read: https://lnkd.in/egjyER-b

Raman Yadav found out that Google is now promoting its personalized support service. Link(does not work from my location): https://lnkd.in/gBjqK3wW

Google will begin to accept and run ads for sports betting from licensed entities in Florida.

Glenn Gabe found out that Google is testing with You may also like Ads.

Google has updated the gambling and games policy for India.

Google has updated the gambling and games policy for Poland.