SEA

Joe Robinson found out that you also have a new product menu for normal shopping campaigns! Before I already posted about this change in Pmax. Must have gone live at the same time, but maybe I missed it…

Rüdiger Rudolph found out that Google Ads is testing with headlines in front of the description!

GA4 updates November: – Improved subproperty filtering of automatically collected events– Integrate Salesforce Marketing Cloud with Google Analytics 4– Increased Parameter Value Character Limit for GA4 360 Customers– Scheduled emails– Admin redesign– Turn on or off existing comparisons– Improvements to data sampling and the (other) row For all the updates check: https://lnkd.in/gQwzfb3n

Aggregators in The US and Canada can now participate in Vehicle Ads!

GA4 made some updates to the preset date ranges in Explore and they have sent a warning about large properties that exceed event collection limits. This warning is for big properties. When these properties exceed the event limit they will automatically get the event-level data retention setting reduced to 2 months.

In Q1 2024, Google will introduce programmatic bidding for limited ads, allowing contextual programmatic demand from various sources. This optional feature utilizes invalid traffic detection-only cookies and local storage, even without user consent signals. Publishers must decide whether to adopt it based on legal considerations regarding user consent for such tools. Opting out is recommended

In January, Google will update the Cryptocurrencies and related products Policy to clarify the scope and requirements for the Advertisement of Cryptocurrency Coin Trust!

Advertisers can temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN. This option came just after the allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content. No Idea where this option is but it should come? For more information, please refer to

What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below: – Sunset Google Optimize & Google Analytics– Pmax experiments rollout– Shopping Ads for hotels and Pmax for hotels– High-Value Optimization for NCA in PMax– You can not use Content targeting anymore in video campaigns– Campaign-level brand exclusions

Mélanie Batista found out that the Google Ads Editor has a new recommendation: they write titles and descriptions based on the first elements you make.

Thomas Eccel found out that Google is testing with a remove ad button.

Google has changed the select an Ads account design. Could not make a good picture because of the privacy of my clients. So it’s best to have a look at your account.

Xavier Mantica received this chart below from the Google Growth Team. In this chart Google is talking about the upgraded version of Broad Match. Now Google is always talking about how broad match has become better and in this chart they are explaining more about this new version. According to the growth team these changes

Denie Geertzen received this mail that told him that his Discovery Campaigns will be upgraded to Demand Gen in January.

January 9 2022 I decided to buy the first masterclass from PPC Mastery. I already followed their pre-recorded Performance Max Mastery before. Around that time there was not so much information around Pmax so I was very happy to get some useful information. After gaining that positive experience I still had not followed an extra

In December 2023 Google Ads will begin to accept and run Ads for sports betting state-approved entities in Vermont!

Khushal Bherwani found out that Google is again testing with lines between organic results and ads results!

Paul Rooney found out that RSA Headlines and descriptions have been added to assets at the campaign level. In his post, Paul said he only saw this beta in US accounts. These headlines can be used to asset schedule promotions for example.

Did you know that you can choose your favorite posts to be shown on your profile? Just click on pencil on the right and choose the one you like. For me the posts are my newsletter, the discount code that members can use for the template from Ed Leake, and some other big posts that

VIVEK GUPTA found out that Google has added a new card called “Conversion Tracking Status” to the account level Overview dashboard.

In 2024 Google Merchant Center Next will also have feed rules and supplemental feeds. Google won’t invite merchants using these features to migrate until they’re available in GMC Next! If you already have Next and want to use the rules or supplemental feeds you can switch back to the Classic Merchant Center. For the instructions

Arpan Banerjee just found this test from Google where they are showing 10 sitelinks in one Ad!

Shorts Placement live Kristian Maltzahn found out that the Shorts Placement is live in some accounts. Note these are his accounts it could be that you don’t have access yet. You can find this ad format at Video -> Efficient reach. Campaign Settings Button The campaign settings button was launched a few weeks/months ago. This

Google has made some updates to the Political content policy for Taiwan.

Below you find the Pmax changes from last month! November: Performance Max welcomes generative AI: https://lnkd.in/ezJu_wMsNew Pmax Insights: https://lnkd.in/eXsKxmC2Automatically created assets on by default: https://lnkd.in/eaE6d3S7Conversion data audience: https://lnkd.in/eWYXUu8kShorts store visits: https://lnkd.in/etKwiCrJRedesign add products section: https://lnkd.in/e3AJ8pkECost & product fluctuations: https://lnkd.in/eqQW9bDdNew section: https://lnkd.in/eCWcEYpbHotel Ads Targeting Performance Max for travel goals: https://lnkd.in/e3nU-PfQSearch themes Pmax API v15: https://lnkd.in/eKCQX9ZD Want

Georgi Zayakov reminded me that these Google Ads courses are only free until 31-12-2023. If you want to get these courses go to: https://lnkd.in/ePGfpzPr

Google is also sunsetting the other attribution models in Merchant Center. If you don’t choose Google will automatically choose for data-driven.

You can now sell creatine, carnitine, and l-carnitine with Ads in Brazil. I use creatine every day 🙂

Emmanuel Flossie found out that Google has added business logos, colors for Ads and Checkout Links to Google Merchant Center Next!

Google TV Setting Thomas Eccel found a new default network setting in his Video Campaign called Google TV. This setting is for now US-only. The ads from Google TV can appear in video streaming apps available with Google TV. New the Ads Privacy Planner Google has launched a tool called the Ads Privacy Planner. With

Google does not allow E-juice products anymore in Shopping Ads and Free listings.

Ben Turner found out that Google is rolling out these new impression metrics for Local Service Ads.

Keep in mind that if you want to become a Google Partner your optiscore has to be 70%. Now I’m not saying that it’s bad that you can become a partner but if you have accounts that would not benefit from a higher optiscore what are you going to do?

Google has announced its tentative 2024 release and sunset schedule for upcoming versions of the Google Ads API.

PPC Mastery still has 3 Cyber Week Deals which you can profit from. The deals: – 30% off Performance Max Mastery: https://lnkd.in/eGz7QZRY– 30% off Conversion Tracking Mastery:https://lnkd.in/ehr-9i5r– 30% off Google Ads Audit Template: https://lnkd.in/e3Z8zvXT I myself have done both courses and I have the Google Ads template( more than 200 checks). If you want to

Emma Welland shared this Bid adjustment table! This document is a must-read for every Google Ads specialist. For more information read:https://lnkd.in/eP23sGKa

Anthony Higman found out that Google is now highlighting text in Ads!

The Google Ads Boss Jerry Dischler has stepped down! For more information, please refer to this link!

Peter Ruchti received this new mail from Google. Now what is special about this mail is that Google is now “giving away” 1000 dollars. Before I only saw a maximum amount of 500 dollars.

In the Google Ads API v15 you can create Search Themes!

In February 2024, Google will update its Personalized ads policy to include new restrictions on personalized ads related to consumer financial products and services. The expansion of the “Credit in personalized ads” policy to “Consumer finance in personalized ads” will prohibit targeting specific sensitive interest categories in the United States and Canada based on demographic

Arpan Banerjee just send me this message where you see that scripts are now powered by apps script. I have never seen this before! Has anybody else seen this?

Lunio shared this awesome example of Discovery Ads vs Demand Gen ads! For more information about their article check: https://lnkd.in/edPFee6X

Annelies Pijffers just sent me this Dutch screenshot from an interface change in the placement settings for Display Ads! In this overview, you have the subject, placement, and keywords below each other in a different style.

Mike Ryan just found out that you can now see the Merchant Center Version in GMC.

Marthijn Hoiting found out that in March 2024 Google will introduce two new parameters for consent mode that will be required for personalized advertising. I was able to find some more information from Simo Ahava. He told his followers that the two new signals are dedicated to audience building and remarketing use cases.

On December 12, 2023, the Google Ads Gambling and games policy Argentina country-specifics will be updated. Google will begin to accept and run ads for online gambling from entities licensed by the ‘Instituto Provincial de Loterías y Casinos de la Provincia de Buenos Aires’ (“IPLyC”) in the Province of Buenos Aires, and from entities licensed

VIVEK GUPTA found out that Google is rolling out Demand Gen experiments to more accounts. Not that this feature was already live for accounts a few weeks ago. This is a further roll-out.

Leon Reschke found out that from this year URL paths only include lower cases when shown.

The campaign settings button was launched a few weeks/months ago. This button was launched after complaints about finding the campaign settings. Thomas Eccel found out that Google is now expanding this button to more accounts.