SEA

Anthony Higman got this mail that soon he needs to pass an identity check for his Industry(LSA Law services). Make sure you do this if you got this mail otherwise, Google can stop showing your Ads.

Just did a big update on the Google Ads Playbook. I added new PDFs, scripts, and some tools. Make sure to check it.

Only 32% in The Netherlands bought a product right away. For some other Nordic countries, it is lower. Make sure you test retargeting and have different ad formats. My tip for remarketing? Use Dynamic remarketing if you are in E-com. And check if you track your productId so that you can show the product that

Georgi Zayakov just sent me that Google now has lost the last case for their own CSS. The 20% discount for choosing another CSS will stay in Europe 🎉 .

Benjamin Wenner shared that Product Studio is launching in the EEA and Switzerland starting September 9th! By the end of the month, all merchants in the region will have full access.

Just got this message from Anastasios Karolos Tzenos since when can you see the YouTube performance at segmentation?

Google Ads news from week 36: New LSA bidding option: https://lnkd.in/eE5pq3k8GTM Change: https://lnkd.in/eDYrFVrWFeed best practices event: https://lnkd.in/egbQVpuvLooker Studio update: https://lnkd.in/esT6SMgJNew YouTube CTA: https://lnkd.in/exAz-B3EEnhanced CPC gone: https://lnkd.in/eKyC7yhEVirtual try-on icon: https://lnkd.in/en3CmiVVAudience insights will come back: https://lnkd.in/eCfefWcbA new try-on product launched: https://lnkd.in/eTGncQXSNew Merchant Center products: https://lnkd.in/etZGAxCJPmax is coming to Ad Grants: https://lnkd.in/eWBsDhsaComing soon: Reporting updates in September 2024:

Now first of all I got this model from the Google Website and there is one thing you should know. If you want to use ROAS, CPA, maximize conversions, or maximize conversion value make sure you have enough conversions and test it! If you do not have enough conversions I normally use Manual CPC. Also

Himanshu Sharma discovered that Google has quietly introduced new sets of audience templates in GA4 properties. The templates you see depend on the ‘Industry category’ selected in the ‘Property details’. For example, if your category is ‘Internet & Telecom’, you’ll see related templates, and if you switch to ‘Jobs & Education’, the templates adjust accordingly.