SEA

Google’s latest DV360 API update introduces: • Support for Structured Data Files v10• New AudioContentType, Exchange, and GeoRegionType values• YouTube Channel Pack targeting for Demand Gen resources• A gradual rollout of full Demand Gen API support By June 24, 2026, all DV360 partners will be able to retrieve, create, and update Demand Gen resources through […]

Unity developers can now upgrade their Android apps to Google’s new ad architecture with one setting in GMA Unity plugin 11.1.0. Key benefits include: • Up to 27% faster banner ad request latency• Smaller on-device SDK size• Background initialization for faster app startup• Improved stability with RPCs removed• Support for all existing ad formats To

Google is giving advertisers more time to transition Dynamic Search Ads to AI-powered campaign types: • New DSA creation returns on June 15, 2026• Voluntary testing and migration continues through January 2027• DSA creation will be removed in January 2027• Automatic migration begins in February 2027 The extension is a welcome opportunity to audit existing

GA4 is introducing Source Group, improving Source Platform, and adding a new Hostname filter. Source Group standardizes messy source values such as “fb,” “facebook,” and “Meta-facebook” into one clear reporting value. This makes cross-channel performance, attribution, and budget analysis easier across platforms like Meta, TikTok, Pinterest, Amazon, Google, ChatGPT, and Perplexity. The new Hostname filter

Google is updating its Limited Ad Serving policy in June 2026, with a stronger focus on advertiser identity, transparency, and user trust. Key takeaways for advertisers: • Make your brand identity clear in both ads and landing pages• Be transparent when referencing other brands• Avoid generic or misleading ad copy• Ensure your domain and landing

Averages don’t explain.Segments do. Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This happens everywhere:→ New cohorts ruin your LTV→ 1 category could reduce your CR→ Mobile traffic decreases your AOV Dmitry Nekrasov collected 8 real-world examples of metrics

Most people don’t have a scaling problem with Meta Ads. They have a structure problem. They launch campaigns… Test random creatives… Blame the algorithm… But skip the fundamentals that actually drive results. So I put together a simple Meta Ads checklist 👇 • Set up tracking the right way (Pixel + CAPI)• Keep your account

Most advertisers optimize campaigns one by one. That’s not needed Because Google doesn’t learn in silos. It learns from data. That’s where Portfolio Bid Strategies come in. Instead of optimizing each campaign separately… You let multiple campaigns learn together. What it actually does You group campaigns under one goal: Same CPA Same ROAS Same objective

Most people think Google Ads is about writing a clever headline. It’s not. It’s about building a system that makes your ad feel like the exact answer to a search. Here’s the anatomy of a high-performing Google Search Ad: → Structure (campaigns & ad groups) determines relevance→ Keywords determine when you show up→ Headlines stop

Most people think Google Tag Manager is simple: 👉 Install a few tags👉 Add some triggers👉 Done ✅ But in 2026, GTM is much more than that. It sits at the center of modern data strategy connecting marketing, analytics, privacy, and engineering. Today, GTM involves: 🔹 Advanced event tracking & data layer architecture🔹 Server-side tagging