SEA

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Navah Hopkins wrote and very detailed article where they analyzed 2637 accounts, conducting a study to explore the effectiveness of broad match type vs exact match type. One of the big takeaways from this study is that: Exact match outperformed broad match in terms of CPC, CTR, CPA, ROAS, and conversion rate for the majority of

I already posted about it a few days ago but now Google has officially announced video view campaigns for YouTube! With this format, you can get the most views across all of YouTube’s video formats.

Frank Sandtmann found these Bing Ads with no proper label! They only have a sentence above the Ad that says Ads related to…

Google is going to update the Healthcare and Medicines policy with : – the language of the Prescription drug sale policy will be updated to clarify the scope, and the policy name will be changed to Prescription drug services on the 10th of October– The France country-specifics of the Healthcare and medicines policy will be

Thomas Eccel found out that you can now invite users with an access expiration date. You can also set and directly subscribe them to emails like disapproved ads or campaign alerts.

Microsoft has introduced the Microsoft Advertising Network for retail in the US! The network has been designed to simplify the process of creating retail media campaigns. This new program does: – Connects retailers with a large, relevant pool of demand.– Expands reach offsite, driving traffic to websites at no cost through co-branded ads.– Provides an

I already told you guys that Snapchat is going to use The Microsoft Chat Ads API. Now Snapchat has released that they are going to start serving sponsored links using Microsoft’s Chat Ads API. Below you see an example.

I already uploaded that the Content API will have maintenance on 28 September from 15:00 till 17:00. Now Google has sent me this Dutch message with the same text and they added that this is also valid for the interface of Merchant Center.

Dario Zannoni found out that the new video view campaign subtype is now live in some accounts. Video views were announced together with the Demand Generation campaign a few months ago. Video views will give advertisers more views at a lower cost per view. Google can do this by showing videos across multiple ad formats.