SEA

When you start with a search campaign for the first time you can start really small with a few exact transactional keywords and see if you get some traffic and conversions with those keywords. You could also start broader with phrase keywords and see what that does. After some weeks you can still exclude keywords […]

Navah Hopkins shared this picture a week ago that tells that in November this new Google policy goes live. With this new update, Google can limit impressions when they don’t know if you are a qualified advertiser.

Pinterest has released their 2023 Q3 numbers and they have reported a 11% higher revenue! For more information, please refer to this link!

Joy Hawkins found out that Google is now showing fewer LSA ads on desktop and that they started rotating LSA ads more evenly. Below you see some changes! For more information check:https://lnkd.in/ehWsDKhX

If you have enough conversions or different campaign-level settings it can be really useful to segment your campaigns. Below I wrote down some things where you can segment on: – brand– bestsellers– margin– producttype– new products– sale/promotion– impressions– ROAS/CPA/POAS/ Conversions– intent– product price– stock level

Some interesting findings from the Antitrust lawsuit by Anthony Higman. For the full document check: https://lnkd.in/ei4CUtTi.

Thomas Eccel found a new default network setting in his Video Campaign called Google TV. This setting is for now US-only. The ads from Google TV can appear in video streaming apps available with Google TV.

PPC Greg found out that Google is now showing a new pop-up when you pause a campaign. For all the pictures: https://lnkd.in/esad_Evm

Google has updated its policy regarding ad formats and features. Advertiser accounts using click trackers for the first time must now use certified click trackers; otherwise, their ads could be disapproved. Full enforcement of this policy will be implemented gradually over the next 12 to 18 months.

I created a document with the 1000 most visited websites per country. You can add these websites to your Display Campaigns. Not all websites can be used but a big part should be useful. If you want this document react with DISPLAY and make sure you add me so that I can send it. The