SEA

Hamid Pasha found out that Google is testing with this call extensions.

What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below: – Sunset Google Optimize & Google Analytics– Pmax experiments rollout– Shopping Ads for hotels and Pmax for hotels– High-Value Optimization for NCA in PMax– You can not use Content targeting anymore in video campaigns– Campaign-level brand exclusions

Google has launched the Privacy Sandbox Protected Audience API in Google Ads, Google Analytics, and Display & Video 360 platforms. This innovative API enables re-engagement for Display campaigns while prioritizing user privacy. With the impending end of third-party cookies, this technology provides a secure way to connect with website visitors, ensuring their privacy is protected.

Generative AI in Google Search expands to more than 120 new countries. No European countries are included… Google is also: – experimenting with a new way for you to ask follow-up questions directly from the search results page– adding more context to translating-extending the interactive way to see definitions to more areas, including coding and

Interesting article from The Verge! Is Youtube breaking the law by searching for Ad Blockers on your device? For more information, please refer to this link!

The Shopping ads and free listings Malicious or unwanted software policy will be split into 3 separate policies:– Malicious software– Compromised sites– Unwanted software. Google will begin enforcing these policies in October, with full enforcement ramping up over approximately 4 weeks.

Thomas Eccel found out that you can now choose a specific conversion in your performance plan!

Emmanuel Flossie and Clarice Lin shared that Google has launched an automated promotions beta!

Google has announced the v202311 of the Google Ad manager API.

I made a conversion settings and tips template. This template teaches u more about which tools you can use for better conversion tracking. If you want this template react with conversions.