SEA

Joe Robinson found out that you also have a new product menu for normal shopping campaigns! Before I already posted about this change in Pmax. Must have gone live at the same time, but maybe I missed it…

Rüdiger Rudolph found out that Google Ads is testing with headlines in front of the description!

GA4 updates November: – Improved subproperty filtering of automatically collected events– Integrate Salesforce Marketing Cloud with Google Analytics 4– Increased Parameter Value Character Limit for GA4 360 Customers– Scheduled emails– Admin redesign– Turn on or off existing comparisons– Improvements to data sampling and the (other) row For all the updates check: https://lnkd.in/gQwzfb3n

Aggregators in The US and Canada can now participate in Vehicle Ads!

GA4 made some updates to the preset date ranges in Explore and they have sent a warning about large properties that exceed event collection limits. This warning is for big properties. When these properties exceed the event limit they will automatically get the event-level data retention setting reduced to 2 months.

In Q1 2024, Google will introduce programmatic bidding for limited ads, allowing contextual programmatic demand from various sources. This optional feature utilizes invalid traffic detection-only cookies and local storage, even without user consent signals. Publishers must decide whether to adopt it based on legal considerations regarding user consent for such tools. Opting out is recommended

In January, Google will update the Cryptocurrencies and related products Policy to clarify the scope and requirements for the Advertisement of Cryptocurrency Coin Trust!

Advertisers can temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN. This option came just after the allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content. No Idea where this option is but it should come? For more information, please refer to

What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below: – Sunset Google Optimize & Google Analytics– Pmax experiments rollout– Shopping Ads for hotels and Pmax for hotels– High-Value Optimization for NCA in PMax– You can not use Content targeting anymore in video campaigns– Campaign-level brand exclusions

Mélanie Batista found out that the Google Ads Editor has a new recommendation: they write titles and descriptions based on the first elements you make.