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Summary of the EMEA product KickOff H1Durable Measurement solutions: Media effectiveness: Search & Performance: Growth: Online to offline solution Travel updates: Overall updates in panel talk: Apps team: Demand Gen: YouTube:

Google introduced new advertising tools and updates aimed at mobile app developers during the Games 2024 Developer Summit. These include AI asset suggestions, real-time bidding buyers, an upgraded mediation toolkit, improved A/B testing, immersive in-game ads, and geo-based controlled experiments. These updates are designed to enhance creativity, diversify revenue streams, and facilitate data-driven decision-making. The

Starting May 1, 2024, requests to retrieve, create, or run Full Path and Path Attribution reports through the Bid Manager API will return an error. Google deprecated both report types in February 2024. Google announced this deprecation last November. After deprecation, running a query using the ReportType FULL_PATH or PATH_ATTRIBUTION generates an empty report. Existing Query and Report resources of these types are still retrievable, and report files

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Anthony Higman found out that Google is testing with a choose a place in the area label in Local Ads!

This week Google has launched A Google Ads Academy video called Unlock Growth and Measurement. For more information, please refer to this link!

Google has released a new video series called Build with Google AI This series features practical, useful AI-powered projects that don’t require deep knowledge of artificial intelligence, or huge development resources. For more information check: https://lnkd.in/e8UkVhu8

Dario Zannoni found out that there is now a help page with feed requirements and best and best practices for [Virtually try on clothes] All brands with a shopping feed and high-quality images are opted into Try-on. Requirements:– high-resolution images that are at least 512 x 512 pixel – The image should feature one garment on one

Google can optimize for secondary conversions if you include them in your custom goal, so look out.