Marketing

Owen Yin shared a screenshot of what looks like the beta version of ChatGPT integrated into Bing!

The Tinuiti Q4 2022 Digital Ads Benchmark Report is out. Some findings: – Ad spending growth slows– More sales Y/Y in the Holiday season– Almost all CPC’S/CPM’s are lower(Google + 2%)– Growth in AOV slowed down

In the coming weeks Microsoft will integrate ChatGPT in to Bing! Sources say that Microsoft will use version 4 of ChatGPT. With this version the respons time would be a lot quicker.

Google is testing new search page designs that integrate chat technology. For more information read this article!

OpenAI is launching a pilot subscription plan for ChatGPT called ChatGPT plus. This version will cost 20 dollars per month. With this subscription, you get a conversational AI that can chat with you, answer follow-up questions, and challenge incorrect assumptions. Other benefits from ChatGPT plus: – general access to ChatGPT, even during peak times– faster response times– priority

Google has made an update to government documents : They will shift policy to an exhaustive list of in-scope categories only, include region-specific category exclusions, include government issued business identification as in scope of policy, allow government authorized providers and deprecate the requirement for “delegated providers”. For more information check: https://lnkd.in/exq7C6G2

The ranking factors of Yandex have been leaked. For more information check this link.

Twitter has launched a Search Keywords Ads Beta!