Charles Farina found out that the Campaign Manager integration for Google Analytics 4 is rolling out now! This future is now free previously only available in the 360(paid) version.
Campaign Manager integration GA4 Read More »
Thomas Eccel found out that the GA4 SKad Network Integration is out. With this integration, you can measure Apple devices better. By configuring conversion values, users can:– enable the Google Analytics for Firebase SDK to automatically set values for new installs– export your schema to a linked Google Ads accounts for bidding optimization. For more information read: https://lnkd.in/eDxuRHwB
GA4 SKad Network Integration Read More »
Below you find the updates around GA4 from July: Default conversion & third-party segments: https://lnkd.in/e_CnFV35Update landing page report: https://lnkd.in/e-cxgF6fNew data redaction: https://lnkd.in/esC8d9-ANew GA4 videos: https://lnkd.in/eJnf4gFzNew audience report GA4: https://lnkd.in/eDkJzrjKNew option in the demo account of GA4: https://lnkd.in/eNVaBe6DEcommerce dimensions and metrics: https://lnkd.in/eC4rASyZGA4 has new documentation for setting traffic sources: https://lnkd.in/ec7rr7AN
Yesterday Google announced that you can now use third-party segments with GA4 audiences on Google Ad manager. You can now also set a default conversion value in GA4.
Thomas Eccel found out that in some accounts you can now see the GA4 metrics.
GA4 metrics Google Ads Read More »
The lifetime of first-party cookies for Safari is since ITP 2.1 only 7 days. There was a workaround for this limitation that could place cookies from a sub-domain with the use of for example Google Tag Manager Server Side. Jos IJntema wrote a very nice Dutch article about some changes in this workaround. He explained
New Safari limitations GA4 & Ads measurement Read More »
Charles Farina spotted again a new option in the demo account of GA4. This time he saw a new audience integration between GA4 and Google Ad Manager. This feature for publishers is normally only available in paid UA360. Would be nice if it comes to GA4.
Demo account option Read More »
Google has announced the first update of July for GA4 With this update Ecommerce dimensions and metrics are now available in the custom report builder. The new Ecommerce dimensions for the custom report builder: – Item affiliation– Item brand– Item category– Item category 2– Item category 3– Item category 4– Item category 5– Item ID–
Charles Farina found again a new GA4 report. This time it is the audience report that can now be found under User Attributes. This report is not available in every account so it could be a slow rollout.
New audience report GA4 Read More »
Charles Farina found out that Google started publishing videos for their upcoming new Google Analytics 4 course. For more information, you can check: https://lnkd.in/enM74BaM