Black Friday 2024 saw a 3.4% year-over-year increase in spending, driven by a 14.6% rise in online sales, while in-store sales grew just 0.7% (Mastercard).
Adjusted for inflation, in-store spending declined 8% (Facteus). Popular purchases included makeup, Bluetooth speakers, and espresso machines.
E-commerce platforms like Amazon, Walmart, Shein, and TikTok Shop thrived, while traditional retailers like Macy’s and Target faced muted sales.
The shorter holiday season and consumer preference for online bargains were key factors in the shift toward digital shopping.
