Author name: Adriaan

Just got this message from Anastasios Karolos Tzenos since when can you see the YouTube performance at segmentation?

Google Ads news from week 36: New LSA bidding option: https://lnkd.in/eE5pq3k8GTM Change: https://lnkd.in/eDYrFVrWFeed best practices event: https://lnkd.in/egbQVpuvLooker Studio update: https://lnkd.in/esT6SMgJNew YouTube CTA: https://lnkd.in/exAz-B3EEnhanced CPC gone: https://lnkd.in/eKyC7yhEVirtual try-on icon: https://lnkd.in/en3CmiVVAudience insights will come back: https://lnkd.in/eCfefWcbA new try-on product launched: https://lnkd.in/eTGncQXSNew Merchant Center products: https://lnkd.in/etZGAxCJPmax is coming to Ad Grants: https://lnkd.in/eWBsDhsaComing soon: Reporting updates in September 2024:

Now first of all I got this model from the Google Website and there is one thing you should know. If you want to use ROAS, CPA, maximize conversions, or maximize conversion value make sure you have enough conversions and test it! If you do not have enough conversions I normally use Manual CPC. Also

Himanshu Sharma discovered that Google has quietly introduced new sets of audience templates in GA4 properties. The templates you see depend on the ‘Industry category’ selected in the ‘Property details’. For example, if your category is ‘Internet & Telecom’, you’ll see related templates, and if you switch to ‘Jobs & Education’, the templates adjust accordingly.

Anthony Higman discovered a new bidding option for local service ads: Target Cost Per Lead.

Witold Wrodarczyk shared that smart bidding does not start from zero. In you account smart bidding will use the performance data that has been stored so far at query level for that domain.