Author name: Adriaan

Google is testing a new ad format inside AI Mode, placing ads directly between AI-generated content. The format appears embedded within AI Mode answers, making ads feel more integrated with the surrounding content. It differs from several other AI Mode ad formats documented recently, suggesting this is a new experiment. Google is testing the format […]

OpenAI is testing ads that open a conversation with a brand’s AI agent inside ChatGPT, giving advertisers a way to handle customer questions before anyone reaches their website. Thanks for sharing Sachin Patel.

Google appears to have been testing the option to hide sponsored results within the Shopping tab. Previously, this feature was only available on the main “All” tab in Google’s SERP, but in recent days, it started appearing in the Shopping tab as well. Thanks for sharing Sachin Patel.

Google tests new sitelink design in sponsored ads, thanks for sharing Sachin Patel.

Google AI Mode now showing descriptions for ads, thanks for sharing Sachin Patel.

Google now showing AI Mode button within the search bar above results, thanks for sharing Sachin Patel.

Google is testing Business Agent inside YouTube ads, allowing U.S. shoppers to ask product-related questions directly within ads instead of immediately visiting a retailer’s website. The beta is limited to eligible Demand Gen campaigns connected to Merchant Center feeds, with a minimum $10/day budget. It currently applies to English-language mobile in-stream ads in the U.S.,

Arpan Banerjee discovered that YouTube Shorts Ads now have an AI Label.

Thomas Eccel discovered that Google Ads AI mode is now eligible for AI Mode.