Author name: Adriaan

Starting September, all DSA campaigns will automatically upgrade to AI Max a smarter, AI-powered way to scale Search performance. What’s new: – +7% more conversions on average– Better targeting with real-time intent signals– AI-generated, high-performing ads– More control (brand, location, messaging) Timeline: Now: Optional upgrades available September: Automatic upgrade begins End of September: All campaigns […]

This is how I look at every account: → Traffic (are you targeting the right intent?)→ Landing page (is the offer clear?)→ Conversion (does it actually convert?)→ Data (is tracking accurate?)→ Optimization (are decisions data-driven?)→ Scale (are you growing based on stability?) If one part is weak… The whole system underperforms. 👉 Better inputs =

If your Google Ads performance feels inconsistent… It’s could be your input… Things like: → Changing budgets too often→ Editing campaigns before data settles→ Switching bidding strategies too quickly→ Testing without clear structure Every time you do this, you reset the system. And Google Ads needs stability to learn. 👉 No stability = no reliable

Thomas Eccel discovered this new metric for brand lift study’s called association.

Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS = Comparison Shopping Service An alternative way to run Google Shopping ads in the EEA. What actually changes? → You still manage everything in Google Ads→

Sachin Patel discovered that Google is testing with decimals in Shopping!

If your business isn’t using Google Ads properly… You’re invisible when it matters most. Every day, your customers are searching. And your competitors? They’re showing up first. Google Ads lets you: • Capture high-intent traffic• Retarget lost visitors• Scale winners instantly I put together 12 ways to actually use it to grow 👇 Most people

New client case live: https://lnkd.in/eQAYkWQe

Starting to post more on Instagram about Google Ads! You can follow me here: https://lnkd.in/era3r5ba

If your 2025 was full of random posts, chasing trends, and hoping something sticks. 2026 should be for you about clarity, focus, and results. Here’s the shift most people need to make 👇 If you want better results this year, stop guessing and start doing this: ✅ Define clear strategy & goals✅ Build strong positioning