Author name: Adriaan

Google Ads news New Dating and Companionship Ads policy On December 4, 2024, Google announced a new Dating and Companionship Ads policy that requires advertisers running dating or companionship-related ads to undergo a mandatory certification process. Key Updates: Enforcement Timeline Change: The original enforcement date of March 4, 2025, has been moved to April 9, […]

Google Ads News New Advanced Plan Brent Neale discovered this new advanced plan section at the reach planner. It shows him how to spend his budget to create conversion or capture them. New hotel ads? Thom de Graaf saw this new search result that puts the official website above and sponsored results below for hotel

It looks like Google has a bug because it shows People also consider sponsored results!

Normally, Demand Gen campaigns with a feed can only run video + product ads, image + product ads, or just product ads. And carousel ads? Those are only for Demand Gen campaigns without a feed. But hey, looks like you can outsmart Google a bit and unlock more ad formats in feed campaigns. Try this

Starting May 1, 2025, consent unbundling will be rolled out for OAuth authentication in Google Cloud projects created before 2019. Users will be able to grant permissions for specific OAuth scopes instead of accepting all at once.This applies if your application: – Uses an Ads-related API via a Google Cloud project created before 2019- Implements

Google is introducing a new update to Search ads that enhances asset flexibility, allowing AI to optimize ad components dynamically for better performance. Key Changes in Responsive Search Ads (RSAs): Dynamic Headline & Description Combinations: AI will have increased flexibility in assembling the best mix of headlines, descriptions, and other assets to maximize relevance and

In the coming months, Google will make changes to the Display & Video 360 API and Structured Data Files to improve API function and better align with the Display & Video 360 product.

Google recently made a controversial decision: as of February 16, advertisers are once again allowed to track users through fingerprinting, a tracking method that was banned in 2019. Fingerprinting collects data such as IP addresses, operating system details, and screen resolution to create unique user profiles without explicit user consent. This enables advertisers to target

Google Ads is introducing new creative capabilities to enhance campaign performance: Generative AI for Images of People: Use text prompts to generate lifestyle images featuring adult people across Performance Max, Demand Gen, Display, and Apps campaigns. Asset Audience Recommendations: Get AI-driven suggestions on themes and elements that resonate with your top audiences. Enhanced Asset Testing:

Google has added new vehicle attributes: – [vehicle_mandatory_inspection_included] – [vehicle_expenses] Note that these are required in Japan.