Sometimes pictures are better to explain how things work. But basically, enhanced conversions works like this: You send data like an email to Google Ads, Google Ads securely can match that against anonymized Google Ads login data. This information can be useful if Jane, who is being mentioned in this article visited the website before […]
How enhanced conversions work Read More »
Google Ads news from week 34: Outdated Ads:https://lnkd.in/e95CnukhCrazy Bug:https://lnkd.in/e9uak7r9Real-time bidding depreciate: https://lnkd.in/eckaxA4eFurther rollout Whatsapp extension:https://lnkd.in/eZwS-ySvABCD detector: https://lnkd.in/ebP4Z28QPmax modification form: https://lnkd.in/eKv7VFA8Holiday 2024 best practices: https://lnkd.in/eUAttxvWVideo Line ups: https://lnkd.in/eHuXS8GmSmart matching bug: https://lnkd.in/eqv9QA3VPmax design change: https://lnkd.in/egU3EFs5GCD parameter change: https://lnkd.in/eJcixNSWNew recommended installation GA4: https://lnkd.in/ezHv_dJSv202408 Google Ad Manager API: https://lnkd.in/e9-Y9dVfShopping feed learning series: https://lnkd.in/e9MnJuCJGoogle video partners Demand Gen: https://lnkd.in/exxk9Db9Netflix inventory:
Google Ads news week 34 – sponsored by ProfitMetrics.io Read More »
Week 34 Google Ads news Outdated Ads Even Google is running outdated ads! Found by Arpan Banerjee Crazy Bug Felix Mayo texted me that Google for one day showed a small amount of ads traffic from other Merchant Centers in his account! Crazy bug. Real-time bidding depreciate Georgi Zayakov just send me that The Google
Google Ads newsletter – week 34 sponsored by ProfitMetrics.io Read More »
Ankit Saxena discovered that Google is testing a new search ad format that resembles Google Maps sponsored ads with added features see business information.
New search ad format Read More »
Georgi Zayakov discovered that when creating a remarketing audience for YouTube Viewers you have the option to “Select a video made by a YouTube creator”!
Remarketing Audience for YouTube viewers Read More »
Starting from April 2024, Google has begun to ramp up their consent audit program to ensure compliance with our longstanding EU user consent policy. This consent mode requires consent from users in the EEA for the collection, sharing and use of personal data for personalisation of ads. Make sure you have implemented consent mode because advertisers who
Google can disable your conversion tracking! Read More »
Google now processes the session_start event more completely when your property is linked to Google Ad Manager and you use the send_page_view=false configuration. The change will help you more accurately measure user sessions.
Some examples of the benefits of using Broad match and what these signals do. Want to test with broad? Make sure to start an A/B experiment!
Broad match benefits Read More »
Consolidating can help you sometimes grow your account! Below is an example how this works.
Google has announced that by September 2024, all retailers will be upgraded to the new Merchant Center Next platform, which will replace the classic Merchant Center. This updated platform offers several enhancements, including: Product Studio: An AI-powered tool to help retailers create marketing content more efficiently. Enhanced Insights: A new analytics tab that provides comprehensive
Merchant Center Rollout Read More »