Author name: Adriaan

New GA4 feature

Brais Calvo Vázquez discovered that Google Analytics 4 is introducing a Benchmarking feature that lets you compare your business’s performance with others in the same industry. To access it, you need to enable Modeling contributions & business insights in Account Settings, though it may not be available yet. The data is encrypted and updated every

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Policy for video inventory

On 23 September 2024, Google will move the existing policies for video inventory from the Google Publisher Policies to a section under the Google Publisher Restrictions as video inventory restrictions. Video inventory that contains content which is restricted, as specified under the list of Video inventory restrictions, may receive less advertising than other, non-restricted content.

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