Author name: Adriaan

Sachin Patel & Barry Schwartz discovered this new Google Shopping test!

Research from the Ehrenberg-Bass Institute confirms that cutting advertising during a crisis severely harms brand performance. Their study shows that brands that stop advertising not only lose short-term sales but also suffer long-term damage to brand growth. This was demonstrated during the pandemic: Procter & Gamble maintained and even increased its ad spend, resulting in

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations. This decision followed significant cuts during the COVID-19 pandemic, when the company reduced its total marketing spend by 58% in 2020 yet maintained 95% of

First, it wrote your emails. Then it booked your calendar. Now it’s picking your sneakers. OpenAI is launching shopping features inside ChatGPT Search, starting with fashion, beauty, home goods, and electronics. Soon, AI won’t just answer your questions. It’ll guide your shopping cart. 🛒

Jack Felstead just got this message that they will auto-apply recommendations soon for his Microsoft account…. Make sure to keep an eye on these messages before it’s too late.