TikTok has launched Creator Search Insights to empower creators to connect with their audience through search.
This tool provides creators with insights into trending topics searched for on TikTok, helping them tailor their content strategies to meet audience interests. Creators can access these insights by typing “Creator Search Insights” in the search bar or through Creator Tools in Settings.
The tool categorizes topics by popularity and relevance to creators’ content, allowing them to identify content gaps.
Creators can remove or report search topics and will be rewarded for creating content related to in-demand search topics.
TikTok plans to enhance Creator Search Insights based on feedback to better optimize content for search.
