Google made this note that outlines changes regarding Performance Max campaigns using page feeds with text asset automation opted out.
Breakdown:
Background: In October 2023, Google Ads API v15 introduced the option to automatically generate text assets for campaigns. This feature requires configuring the Campaign.AssetAutomationSetting of TEXT_ASSET_AUTOMATION to be opted-in or opted-out.
Issue Identification: Some developers have set up page feeds or listing group filters for webpages without enabling text asset automation. This combination doesn’t utilize page feeds effectively for Performance Max campaigns.
Action Taken: Starting Feb 15, 2024, Google Ads will flag an error for campaigns with incompatible setups, and from April 15, 2024, it will automatically rectify the issue by removing certain configurations.
What to Do: Developers should confirm if their campaigns are affected by running specific queries and manually adjust the campaign setup if necessary. They can either opt-in to text asset automation or remove associated page feed references.
Support: Additional guidance is provided in the Performance Max guide, and developers can reach out for further assistance through support channels.
Overall, developers need to ensure proper configuration to leverage the benefits of text asset automation with page feeds in Performance Max campaigns.
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