Google is sunsetting Commissions (per Stay) and Commissions (per Conversions) bid strategies!
As the travel industry rebounds and faces technological shifts, Google is adapting to support businesses in this changing landscape.
With upcoming changes such as the phase-out of third-party cookies, Google is transitioning to more durable strategies for business growth.
To address these changes, Google is sunsetting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads by October 2024 due to their reliance on third-party cookies.
Google is now introducing target Return on Ads Spend (tROAS) for Hotel campaigns and expanding Performance Max for travel goals solutions.
Transition timeline:
– February 2024: Commissions (per Stay) no longer accepts new allowlist requests.
– April 30, 2024: Commissions (per Stay) and Commissions (per Conversions) bid strategies will be unavailable within Google Ads.
– October 31, 2024: Campaigns using Commission-based bid strategies will cease, with historical reporting data remaining accessible.
Google recommends transitioning to tROAS or Performance Max for travel goals before October 2024 for continued campaign functionality.
