Dario Zannoni found this new documentation on audience customer type.
Audience customer types are labels that you can assign to an audience list to help Google understand what stage of the customer lifecycle the customers in your audience list are at.
This feature can help to optimize your campaigns towards specific types of customers.
As Google releases additional customer lifecycle goals beyond new customer acquisition, such as re-engaging disengaged customers, labeling your audience customer types will become even more important!
