– Lead generation doesn’t have stock levels
– Offline conversion tracking is crucial for Lead Gen
– POAS is a good bid strategy for E-commerce
– For E-commerce, you want to optimize product feeds and use Merchant Center
– Lead Gen process is much longer
– E-commerce can have high return rates
– E-commerce shows prices openly
– For E-commerce, you normally want to use shopping ads and Pmax
– Lead Gen is more search-based
Which general difference would you add?
