Below you find the Pmax changes from 2023.
Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout.
December:
– Exclude Search partner network (ask account manager)
– PMax device metrics insights
– Pmax extra search terms insights
November:
– Performance Max welcomes generative AI
– More Insights in the insights tab(more reports/charts)
– automatically created assets on by default
– Conversion data insights for audiences
– Shorts are now used for store visits
– Redesign add products section
– Cost & product fluctuations insights
– Brand & custom labels section
– Hotel Ads Targeting Performance Max for travel goals
– Search themes Pmax API v15
September:
– Asset Group Reporting
– URL Rules
– Performance Planner active for Pmax
– Suggested headlines
– Search themes explanation
August:
– New Pmax audience signal
– Upgrade vehicle Ads to PMax
– Exclude URL’s introduced
– Update Pmax guide
– Feed-only should be gone…
– Page Feeds in PMax
July:
– Improved Search Terms insights
– New upgrade recommendations tool to Pmax
– New Modification for Pmax Targeting
– New reporting script PMax
– Page feeds documentation Pmax
June:
– Search themes
– Store sales bidding and reporting
– Rollout brand exclusion and broad match
– Automatically created assets feature
– 15 Headlines in Pmax
May:
– Improved Search Term report
– Revamped asset creation flow in Performance Max
– A/B test live
– New Pmax reports(when & where ads showed)
April:
– the first beta of brand exclusion live
– first time seeing asset group reporting live
– first time seeing the assets automatically feature
March:
– Pmax for travel goals
February:
– Campaign-level brand exclusions (announcement)
– Page feeds (announcement)
– Asset group reporting (announcement)
– Budget pacing insights (announcement)
– added the video creation tool to Pmax.
– Leaked news that Google would launch High Value Optimization for NCA
January:
– Google announced that in the feature they will launch experiments
Want to learn more about Pmax? Have a look at the Performance Max Mastery course: https://lnkd.in/eGz7QZRY
