Google Ads is testing something pretty interesting
Product value optimization (BETA)
Instead of treating every conversion value the same, Google is giving advertisers the option to adjust the value of specific products and feed those differences directly into automated bidding.
From the setup, you can:
→ Create product-level value adjustments
→ Use product attributes to define which products matter more
→ Multiply conversion value for selected products
→ Apply adjustments at campaign level instead of account level
Thanks for sharing Tiago Goncalves.
