Hana Kobzová discovered that Google has launched a new page introducing Channel Controls for Demand Gen campaigns.
This feature, currently in beta, allows advertisers to choose where their ads appear across YouTube, Gmail, Discover, and the Google Display Network.
The page explains how Channel Controls help businesses tailor ad placements, extend reach beyond paid social, and improve transparency with channel-level reporting. Advertisers can manually select channels or use the “All Google Channels” option for automated optimization.
Google encourages advertisers to leverage AI-powered cross-channel optimization for better performance.
More details are available on the new page.
