Google Ads News
Call Ads upgrade
Call ads are being upgraded to responsive search ads to introduce new features and streamline asset management.
This upgrade includes adding essential assets like a landing page and business name at the campaign or account level.
Soon, creating new call ads without a landing page will no longer be possible, and existing call ads without a final URL won’t be automatically migrated.
New Demand Gen Feature
Demand Gen is rolling out new video enhancements that will create shorter versions of videos!
New Demand Gen column
CrackPPC – Digital Marketing Agency – Google Shopping & Merchant Specialists has spotted the new Demand Gen columns live in the online interface!
New Email Policy
Google has introduced a mandatory transition from personal to business email accounts in Google Ads to enhance security and access control. Announced in April 2024, this change allows admins to request users to switch with a 30-day grace period before personal email access is revoked.
Upgrade Brand Guidelines
Google Ads now displays a pop-up notification prompting users to upgrade their Performance Max campaigns with brand guidelines. This ensures better control over how your business name and logos appear in ads.
New Pmax function live
You can now exclude brand terms 𝐨𝐧𝐥𝐲 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 𝐚𝐝𝐬, while keeping them active for Shopping ads. Found by Arpan Banerjee
New Pmax feature live
Natasha Kaurra discovered that the new pmax update is live. This update shows if a certain signal is increasing/driving incremental traffic!
New label excluded URLs
Arpan Banerjee discovered that you can exclude URLs now based on Custom label!
Creator Partnerships
Kevin Kaneria shares that Google he got access to the Creator Partnerships in Google Ads.
This feature allows advertisers to find and promote high-quality YouTube Shorts mentioning their brand to improve campaign performance.
Key points:
– Powered by BrandConnect, it helps advertisers leverage Shorts content featuring their brand or product.
– Currently in beta and available by invitation only.
– Enables direct linking and promotion of creator videos from Google Ads for better insights and reach.
This update enhances the impact of authentic creator content in advertising.
Competitor Sitelinks
Chris Brewer had a crazy experience where Google created a site link with a landing page of a competitor! Has anyone else seen this?
GA4 Update
Google Analytics now allows administrators and editors to customize report collections and groupings, and they recently added the Transaction ID dimension to the Custom Reports builder!
Goodbye Commission based strategies
Say goodbye to commission-based bid strategies!
Update Gambling and Games Policy
On April 14, 2025, Google will update its Gambling and Games policy. The update will include revisions to country-specific guidelines and provide more detailed explanations of the different gambling categories.
A preview of the revised policy is available now and will be available until the changes take effect on April 14, 2025.
Update Customer Match
Big update! Starting April 7, 2025, Google Ads and Display & Video 360 will enforce a 540-day maximum membership duration for Customer Match lists.
Lists exceeding this limit will be adjusted, potentially reducing list size and pausing campaigns with too few users.
To avoid disruptions, refresh or update your lists before this date. Regularly re-upload customer data to maintain list size and effectiveness.
Veo 2 is coming to YouTube Shorts
YouTube’s Dream Screen is getting a major upgrade with Google DeepMind’s Veo 2, making AI-generated video backgrounds and standalone clips more powerful than ever.
Simply enter a text prompt to create custom scenes, styles, and cinematic effects for your Shorts.
With improved realism, faster generation, and SynthID watermarks for transparency, these features are now available in the US, Canada, Australia, and New Zealand, with more regions coming soon.
More Acces NCHV
More users are now seeing the New Customers high-value bid method for Pmax! Found by Felix Mayo.
Automatic upgrade Energy
Emmanuel Flossie discovered that Google Now Automates Energy Efficiency & CO2 Data In Google Merchant Center! Super useful.
Rating gone?
Hana Kobzová discovered that Google has removed the link word “rating” within Google’s search results in some countries.
Bidding exploration
Looks like more users are getting access to bidding explorations.
Tiago Goncalves just send me this picture.
With this tool Google lowers the roas to search for more traffic.The default is 10%, but you can choose between 5-30%.
New for Looker Studio – Sort by multiple columns
Viewers can now sort table charts by multiple columns by clicking multiple column headers while holding the Shift key.
Learning phase
Emirhan Bayutmuş seeing the learning phase estimates for Demand Gen! This was first spotted by Thomas Eccel a few weeks ago. Nice feature to have.
Pmax News
Thomas Eccel discovered that brand guidelines are now showing on top when creating asset groups.
Crypto Update
In February 2025, Google will update its Cryptocurrencies and Related Products policy to clarify advertising requirements for speculative financial products.
From February 26, 2025, advertisers promoting Cryptocurrency Exchanges and Software Wallets in the UAE may advertise if they meet the requirements and obtain Google certification.UAE
Requirements
Ads are allowed if the advertiser is licensed by:
FSRA, VARA, or DFSA
And complies with local laws.
This policy applies globally, and violations will receive a 7-day warning before any account suspension.
Minimum budget LSA?
Anthony Higman discovered that it looks like Google have removed the minimum required budget for Local Service Ads. Note that this could also be a bug.
New upcoming events
Some new upcoming events! Looks like the focus is on Discovery and Customer Match. If you want to attend go to the event page.