Campaign Manager 360 is enhancing its capabilities to help advertisers navigate the evolving digital landscape, especially in CTV (Connected TV), through new partnerships and integrations.
Updates:
Streamlined Creative Workflows
Adobe GenStudio for Performance Marketing: Enables seamless creative asset transfer from Adobe to Campaign Manager 360, improving collaboration between creative and marketing teams.
Typeface Integration: Uses generative AI to rapidly create personalized, on-brand content for multi-channel campaigns.
Simplified Campaign Activation
Direct integrations with The Trade Desk & Google Ads eliminate manual ad tagging, allowing direct tag transfers for efficient campaign setup.
Enhanced CTV & Streaming Insights
Netflix Ads Integration: Enables ad serving and reporting for Netflix’s ad-supported inventory within Campaign Manager 360.
Cross-Media Reach Reporting: Uses Comscore data to compare digital video and linear TV campaign reach, optimizing audience targeting.
