YouTube has found that 79% of viewers prefer grouped video ads rather than those spread throughout a video.
To address viewer preferences, YouTube has implemented fewer and longer ad breaks for users watching long videos on connected TVs.
This change has increased viewer engagement, allowing for 50% longer viewing sessions before the next ad.
Users still have the option to skip ads after five seconds, and if they click “next,” they move forward to the next ad, reducing the timer.
Advertisers don’t need to take any action, as these changes aim to enhance the viewing experience and maximize engagement while maintaining opportunities for advertisers to reach their audience.
