In July 2024, Google will update its policies to enhance clarity and transparency for publishers.
Key changes include:
– Replacing the ‘Ads on Dynamic Content’ policy with a new ‘Ads in Private Communications’ policy. This new policy prohibits ads on screens primarily focused on private communication, such as direct messages, live chats, video chats, and private chatrooms.
– Moving the ‘Personalized Advertising’ policy from AdMob behavioral policies to the Google Publisher Policy. This change ensures that all publishers follow consistent rules regarding personalized ads, protecting user privacy and preventing discrimination.
These updates will affect how Google Ad Manager partners display Google Ads on sites and apps in the open auction.
