Looks like Google still has some work to do for the Privacy Sandbox because it will take 60% of the revenue from pubslishers if it was released today (according to Criteo)
For more information, please refer to this link!

Google Ads often counts existing customers as new, so you pay acquisition costs for retention.
Join the free webinar on June 30 at 14:00 CEST to learn how POAS, profit data, and real LTV fix this.
Bid for future profit not easy conversions.