Google Ads news
End dates experiments
Jon-Paul LaFerriere just send me this message! It looks like this means that end dates are becoming required. Also, make sure to change the date if you do not want an end date of Aug 23.
DMA live for search engines
DMA live for my accounts, I now had to choose a search engine. This can impact the dominant position of Google. Because users can choose from other search engines in Europe.
GA4 Update
Google has now officially announced that you can switch between days, weeks, and months in reports.
Different location test
Hana Kobzová found out that Google is testing with different positions and styles for location and opening times!
Different name test menu?
Dawid Żurawski found out that in his Polish account Google names assets > components… Is Google going to change this?
Update Advertiser Verification Program
Arpan Banerjee sent me that Google will begin asking advertisers registered in South Sudan and Kosovo to complete advertiser identity verification as part of the phased rollout.
Google has launched a new Upgrade to Performance Max guide
In this guide, you will discover:
– A summary of the benefits available in Performance Max-Steps to assist you managing the upgrade process
-Eligibility information to help you understand which existing campaigns you are able to upgrade using the Google Ads API
– Recommendations to compare reporting between existing campaigns and Performance Max campaigns
– Enhancements you can make to improve your upgraded campaign
For more information read this item.
Scroll function gone
Google Ads is now showing all the accounts without a scroll function!
Gmail Label
Anthony Higman found out that Gmail is again testing with the sponsored label!
YouTube Event
What is next for YouTube? Find it out on June 18th during a LIVE Q&A with Google product experts. Register here.
Looker studio update
Looker Studio has released a new connector support for filter-only fields.
Skill Shop changes
Google is going to make some changes to the Skill Shop!
Privacy law provisions
Navah Hopkins just posted that for some US states privacy law provisions are coming into effect!
Import Ads conversions
George Evripidou got this mail that Microsoft will start importing Google Ads Conversions!
Incremental Feeds deprecating
Hana Kobzová found out that Incremental feeds are deprecating for new feeds.
Structured Data Files (SDF) v7.1
Google has launched the general availability of the Structured Data Files (SDF) v7.1 and the open beta of our new QA format. Both are available to all Display & Video 360 users!
Shopping ideas
Barry Schwartz & Shameem Adhikarath found out that Google is using shopping ideas to boost shopping results! Again this can have some impact on your shopping results.
Update Political Content
In June 2024, Google will update the policy for EU Election Ads under the Political content policy to include restrictions in Italy.
Automatically adding products
Georgi Zayakov discovered in the Merchant Center that Google will start automatically adding products that are not found in the feed…
Now this is not a new feature, I have seen this before.
But always keep an eye on this feature. It could add products and maybe you do not want that…
GA4 Report email
It’s official. You can now send reports by email instantly.
GBRAID & WBRAID
Niklas Buschner 🔮 found out that you can now also import GBRAID & WBRAID with Zapier!
New UI MMC
Google is now pushing the new UI also for MMCs. Found by Emmanuel Flossie.