Yet we spend 92% of our budget on the 5% who are.
– 90% of vendors who made the shortlist were already in the buyer’s mind before they started looking.
– 81% of purchases go to the brand buyers thought of first.
– But only 8% of the spend goes toward brand building.
Something doesn’t add up.
If you want to win tomorrow, start showing up before your buyers are ready, not just when you need the sale.
