Smart Bidding uses Google AI to automatically optimize bids at auction-time, helping your ads reach users who are most likely to convert while staying within your performance targets. Since many advertisers are now transitioning from manual or deprecated bidding strategies, it’s important to understand how Smart Bidding works and how to set it up for […]
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Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend) target for your Google Ads, it’s essential to balance between profitability and revenue(or even better use POAS) Start by determining your breakeven point based on product margins—this sets the minimum ROAS to avoid losses. Then, use Google’s Bid Simulator
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Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers • Higher CPA• Acquisition investment• Drives long-term growth Returning Customers • Lower CPA• Higher conversion rates• Higher lifetime value If you optimize campaigns without separating them, you can easily
New Customers vs Returning Customers Read More »