September 20, 2025

Based on a privacy-preserving analysis of 1.5 million conversations from consumer users, here’s what we learned about how ChatGPT is being used today: More diverse adoption. The gender gap has narrowed: by mid-2025, users with feminine-associated names constituted ~52%, up from ~37% in early 2024. Also, usage growth in low- and middle-income countries is now […]

Factuality: Fewer hallucinations, improving answer quality. Shopping: Search is better at detecting shopping intent, showing products when you want them, and keeping results focused when you don’t. Formatting: Answers are better formatted for quick understanding without losing detail or quality.

Josh Silverbauer👨‍🎤 posted that the Google Ads Conversions GTM template now supports new event parameters. This means you can send richer data directly into Google Ads conversions! (First spotted via Alina Elvira P.)

Barry Schwartz discovered that Google just refreshed its Store Widget program (formerly the “Top Quality Store badge”). There are now three widget types merchants can embed on their websites: • Top Quality Store widget – for stores meeting Google’s highest standards (reviews, policies, performance).• Store Rating widget – for stores with ratings but not “Top

Barry Schwartz discovered that Google is testing a new AI Mode feature called “Ask about any item.” What it does: • Lets users select products or local businesses directly in AI Mode.• Google then generates side-by-side comparisons, specs, details, or business info — without leaving search.• Applies to both shopping (e.g. product comparisons) and local

Adalysis just published one of the largest Google Ads match type studies to date: 16,825 campaigns analyzed across different bid strategies. Key takeaways: • Exact match remains the most efficient, highest CTR and conversion rates, lowest CPA.• Phrase match is increasingly unreliable, often with higher CPA and overlap issues, as Google’s expansion makes targeting less

The company already struck a $60M/year deal with Google earlier this year, but now wants more favorable terms. That could mean deeper integrations into AI products and dynamic pricing models that pay Reddit more as its data becomes increasingly valuable for training. This move highlights a broader trend: platforms with large volumes of user-generated content

Google is now testing full integration of the Local Map Pack directly into AI Overviews. Instead of just pulling snippets, the entire map pack (with business listings, reviews, directions, etc.) is being surfaced inside the AI-generated results. Found by Anthony Higman

Felix Mayo just sent me this connection source for customer lists! Is this one with Shopify audiences new?