Last week, I hit a new milestone: over 2 million impressions in 7 days. What stood out? Stronger articles and news items scored way better That’s the biggest learning from my last months: It looks like LinkedIn is rewarding quality more for content that teaches, challenges, or clarifies something. I’ll still share short posts and […]
2 million impressions on LinkedIn! Read More »
Thomas Eccel discovered that you can now a/b test demand gen images and videos!
A/B Test Images and Videos Read More »
I made a Free YouTube video on how to install Google Tag Manager! If you have not installed it or if you are curious how to install it make sure to check this video. Link: https://lnkd.in/e2tggKzp
Free How to Install Google Tag Manager video Read More »
We want more visibility, so we start a display campaign. Well-displayed campaigns can help with creating visibility, but you have to really keep an eye on the placements, and you need a good audience. For the placements, visit your placement report and exclude bad websites. Before you start your campaign, you can already exclude placements.
Display campaign tips Read More »
AI mentions are the next big frontier in brand visibility are you ready for them? According to Semrush’s latest report, AI assistants like ChatGPT, Gemini, and Google AI Overviews are now mentioning brands in up to 39% of their responses. That means your brand could become part of the answer when users ask an AI
If you’re not leveraging Custom GPTs yet, you’re missing out. They’re like having personalized experts at your fingertips, ready to boost productivity, creativity, and problem-solving. Custom GPTs (Generative Pre-trained Transformers) are specialized versions of ChatGPT, tailored for specific tasks and workflows. Think of them as your ultimate virtual assistants – experts in coding, marketing, content
13 Custom GPTs You NEED to Know About for 2025 Read More »
If you’re serious about optimizing your site for search engines, start testing with this custom GPT to evaluate your pages against the Google Quality Rater Guidelines!
Leverage a Custom GPT for Quality Rater Analysis Read More »
Two top DOJ antitrust officials were fired last week after opposing a controversial settlement that allowed HPE to acquire Juniper Networks. The deal, initially challenged by the DOJ, was approved with minimal conditions, sparking internal dissent and concerns over political interference. This shake-up raises serious questions about the DOJ’s independence as it pursues major tech
The enforcer that could break up Apple and Google is facing upheaval Read More »
What is Apple Intelligence and what does it mean for business users? Apple recently launched Apple Intelligence, a new AI system integrated into iPhone, iPad, and Mac. It combines generative AI with personal context from your device to help you write faster, communicate more clearly, and stay focused all with privacy built in by design.
Apple Intelligence Read More »