Almost 60 million impressions in the last 365 days! But if you’ve been paying attention, you’ll notice that LinkedIn made some tweaks in the new year… 🤣 Engagement, reach, and visibility are shifting. Some posts that used to perform well are now struggling, while other formats seem to get a mysterious boost. What’s your experience […]
60 million impressions! Read More »
If you track better than your competition, you can have an advantage in Google Ads. Start with better tracking use: – Server-side tracking– POAS + Conversion booster (e-com)– Offline conversions– Enhanced conversions– Consent modeling
Tracking advantages Read More »
Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. 20-30 conversions in shopping? Try Pmax. To boost your campaign from the beginning, use negative keywords. Also, make sure to measure ProductId for dynamic remarketing
Basic Starting E-com Google Ads strategy Read More »
Great pictures from Producthero.com that shows that to set the ideal ROAS (Return on Ad Spend) target for your Google Ads, it’s essential to balance between profitability and revenue(or even better use POAS) Start by determining your breakeven point based on product margins—this sets the minimum ROAS to avoid losses. Then, use Google’s Bid Simulator
The ideal ROAS target for Google Ads Read More »
Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. To boost your campaign from the beginning, use negative keywords. Also, make sure to measure ProductId for dynamic remarketing
Basic Starting E-com Google Ads strategy Read More »
Top 22 Excel Formulas by Nicolas Boucher! For the full page: https://lnkd.in/ejRztpzi
Top 22 Excel Formulas Read More »
Google Ads News Google will use Ads in AI-only Google is currently experimenting with an AI-only version of its search engine, termed “AI Mode,” which replaces traditional search results with AI-generated summaries. While advertisements are not yet integrated into AI Mode, the company plans to apply insights from ads featured in AI Overviews to this
Google Ads newsletter – week 11 Read More »