New search ad format
Ankit Saxena discovered that Google is testing a new search ad format that resembles Google Maps sponsored ads with added features see business information.
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August 30, 2024
Remarketing Audience for YouTube viewers
Georgi Zayakov discovered that when creating a remarketing audience for YouTube Viewers you have the option to “Select a video made by a YouTube creator”!
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Google can disable your conversion tracking!
Starting from April 2024, Google has begun to ramp up their consent audit program to ensure compliance with our longstanding EU user consent policy. This consent mode requires consent from users in the EEA for the collection, sharing and use of personal data for personalisation of ads. Make sure you have implemented consent mode because advertisers who
Google can disable your conversion tracking! Read More »
GA4 update!
Google now processes the session_start event more completely when your property is linked to Google Ad Manager and you use the send_page_view=false configuration. The change will help you more accurately measure user sessions.
Broad match benefits
Some examples of the benefits of using Broad match and what these signals do. Want to test with broad? Make sure to start an A/B experiment!
Broad match benefits Read More »
Account growth
Consolidating can help you sometimes grow your account! Below is an example how this works.
Merchant Center Rollout
Google has announced that by September 2024, all retailers will be upgraded to the new Merchant Center Next platform, which will replace the classic Merchant Center. This updated platform offers several enhancements, including: Product Studio: An AI-powered tool to help retailers create marketing content more efficiently. Enhanced Insights: A new analytics tab that provides comprehensive
Merchant Center Rollout Read More »
GA4 Bug?
It looks like GA4 has a bug, Data for yesterday and today isn’t being recorded properly, and real-time metrics are also showing inaccuracies. Thanks for sharing Rakshit Shetty!