Start pausing low-activity keywords
Found by Scott Carruthers, Google has started pausing low activity keywords in accounts…!
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August 28, 2024
Looker Studio update
Conditional formatting for collapsed pivot table charts You can now apply single color conditional formatting to collapsed pivot table charts. Partner Connector launch update The following partner connectors have been added to the Looker Studio Connector Gallery:Adobe Commerce (Magento) By SupermetricsCTM: Call Log By CallTrackingMetrics LLCPiano Analytics By CatchrClickUp By Bay Leaf DigitalTikTok By Gladior B.V.WooCommerce By Data BlooApresenta.me By Apresenta.meSemactic SEO Data By SemacticPiwik PRO Analytics By
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Crypto change policy Switzerland
In September 2024, Google will update the Cryptocurrencies and related products policy to clarify the scope and requirements for the advertisement of cryptocurrency related business and services.
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Open beta Microsoft automated bidding
Google announced a new open beta for Microsoft automated bidding. Now all advertisers will have access to the feature in Search Ads 360! For more information, please refer to this link!
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Netflix Inventory
Google announced that Netflix inventory is now LIVE in Display & Video 360 (DV360). You can now gain direct access to Netflix inventory through private marketplaces in DV360, and you’ll soon be able to leverage the power of Netflix ads through programmatic guaranteed. Read more: https://lnkd.in/eTu2SpMr
Change in conversion order?
Google changed the set-up of tracking conversions. They now show the import function below the website option. I think they really want us to start importing more conversions with GA4.
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Google Video Partners
Thomas Eccel discovered a new Demand Gen feature called 𝐆𝐨𝐨𝐠𝐥𝐞 𝐕𝐢𝐝𝐞𝐨 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬. This new feature allows Demand Gen campaigns to appear not just on Google-owned properties like YouTube but also on various publisher websites. This expansion potentially increases ad reach by allowing campaigns to participate in auctions outside of YouTube, which may be lower-rated. However,
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