April 18, 2024

U.S. Paid Search Ad Revenue Hits Record High

In 2023, paid search advertising revenue in the U.S. hit a new high, reaching $88.8 billion out of a total digital advertising revenue of $225 billion. Although paid search remains dominant, its growth rate has slowed compared to other digital advertising formats. Despite challenges like rising costs and decreasing transparency, advertisers continue to invest in

U.S. Paid Search Ad Revenue Hits Record High Read More »