April 22, 2023

Google has announced some updates for Ad Mob: – more choice trough increased inventory access with multiple calls– improvements to AdMob bidding and revenue optimization

They renamed it because they think it gives a better explanation. FLEDGE is a proposal to serve remarketing and custom audience use cases, designed so third parties cannot track user behavior. https://privacysandbox.com/intl/en_us/news/protected-audience-api-our-new-name-for-fledge