It took both social media and search more than a decade in the US to grow from 1 billion to 30 billion. Retail media did it in 5 years!
Two reasons why retail media grow so fast:
– they already have 219 million digital buyers( US 2023)
– retail media can directly tie ad spend to sales
![](https://adriaan-dekker.nl/wp-content/uploads/2023/01/IMG_6082-1024x634.jpg)