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Why offline conversions matter

Not tracking offline conversions for lead generation is the same as not tracking orders...

Master the 5-Step ChatGPT Prompt Formula

Want better results from ChatGPT? Use this simple formula to craft effective prompts every...

Merchant API

Google has rolled out the Merchant API, now the primary way to manage Merchant Center...

Ex-Google AI Pioneer: “PhDs Are a Waste of Time in the Age of AI”

Jad Tarifi, one of the founders of Google’s first generative AI team, just dropped that:...

ChatGPT gets 1 billion daily queries. But Google? Still at 13 billion

I came across this Visual Capitalist chart, and it puts things in perspective.ChatGPT is...

P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis

During the COVID-19 pandemic, Procter & Gamble (P&G) and Coca-Cola adopted...

Basic B2B Strategy

If you start with a B2B account with a small budget focused on the lower funnel, this...

Shock Launch in India: OpenAI Goes Ultra-Cheap

OpenAI has just introduced its most affordable plan yet, and it’s exclusive to India...

Smart Bidding Exploration

This new feature helps you generate more conversions from search terms you’re...