Google has updated its ad quality systems to enhance user experience by ensuring that Search ads lead to relevant and easily navigable landing pages.
This change aims to reduce frustrating experiences where users click on an ad but struggle to find what they are looking for, such as being directed to a promotional page instead of a login page.
To address this issue, Google has introduced a new prediction model that better evaluates the navigation quality of landing pages.
The system now prioritizes ads that lead to expected and user-friendly destinations, reducing instances where users must return to search results due to poor navigation.
If you are an advertiser, and your landing pages are not currently navigable, Google recommends improving navigation on your site to enable people to get where they want to go.
