Google Ads is introducing new creative capabilities to enhance campaign performance:
Generative AI for Images of People:
Use text prompts to generate lifestyle images featuring adult people across Performance Max, Demand Gen, Display, and Apps campaigns.
Asset Audience Recommendations: Get AI-driven suggestions on themes and elements that resonate with your top audiences.
Enhanced Asset Testing: A new beta allows retailers to test the impact of adding creative assets (text, images, videos) to feed-only Performance Max campaigns.
With the advanced Imagen 3 model, advertisers can generate high-quality visuals while adhering to Google’s strict policies. A
ll AI-generated images are tagged with SynthID for transparency. If results don’t meet expectations, advertisers can refine prompts or provide feedback.
Additionally, AI-generated image suggestions will soon offer fresh creative ideas without starting from scratch.
Performance Max experiments have also expanded, allowing retailers to compare the impact of creative assets on campaign performance.
