Meta doesn’t spend your daily budget exactly every day.
Instead, it plays with flexibility to get you better results.
Here’s how:
→ On some days, Meta can spend up to +75% more than your set daily budget.
→ On other days, it’ll spend less.
→ Over the week? Never more than 7x your daily budget.
Example:
Daily budget = €100
Max spend in a day = €175
Max weekly spend = €700
It’s not new but worth remembering when performance or spending fluctuates.
Meta’s trying to optimize within the ad auction, not overspend.
